Hi, my name is Labake Odushegun. I run a London-based web design agency and an on-demand private security company. I’m also completing my PhD within the School of Science and Engineering at the University of Dundee.
What do you research, why?
My research focuses on developing innovative new ways for people to use and interact with modern technology. It combines elements of computer science, affective science and neuroscience in a way that touches on many of my interests.
Tell us about your career journey so far
I initially set up a small web design studio roughly 12 years ago whilst studying for my first degree in Music Business and Arts Management. It came about as a result of people constantly asking me to help them out with their MySpace design (yes, that’s how old I am!). Fast forward 12 years, and it’s now an established web design agency - still small in size - but operating globally.
7 years into that, I launched an on-demand private security company, which provides security services to elderly people across London. The idea sparked from my ongoing experience caring for an older relative, which often involved safeguarding and protecting them during essential outings. This form of “close protection” was something I realized many elderly people did not have access to, but greatly needed. With the impact of COVID-19, we’re now focused on the security tech side of things.
I later decided to pursue my Masters in IT whilst managing both business and care responsibilities. It was a challenge juggling so much, but I had a strong desire not to abandon my academic potential. The significance of my final Master’s research project was what inspired me to further pursue a PhD.
What subjects/qualifications are useful in your role?
An interest in technology, coding languages (HTML, PHP, C#, R etc) and cognitive science would be extremely useful in my PhD role. However, an ability to push yourself and effectively deal with challenging situations is what will allow you to make a success in whatever it is you choose to do.
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